Wednesday, 23 December 2009 How to get Traffic to an Online Charity Auction Site So you are hosting your shiny new auction website, but how do you get quality traffic? The million dollar question on the tip of any Newbie’s tongue is always about traffic. You can have the best online business in the world, but if people don’t visit your site it is all a waste of time and money. And it is not just about getting anyone, you want people who are truly interested in your product. This is why getting your SEO right and getting found organically in searches is by far the best way to make sure you have interested visitors. If you can get to number 1 on a competitive keyword in Google, you will have more interested traffic than you can handle. By the way, they will only be interested if you are interesting! So, the first thing to do is write. Writing, Writing and more Writing If you want people to buy your product, you must make sure you are an online authority on your subject. This can be achieved by writing an ebook, or posting quality content. Make sure you are in every conceivable corner of the internet with quality work that is not simply a rehash of something that someone else has already written. You can write and submit: hubs, articles, press releases, blog entries, forums entries (quality ones), directory listings, product or book reviews.
Make sure you include a link back to your site wherever you can (including your email signature) and make it easy for people to find you. Encouraging people to subscribe to your RSS feed is good practice too. If you do start a blog, keep it up and be consistent with your posting. If you have images, brilliant, they attract attention and people might find you on Google Images, or you could tag photos on facebook or Flickr. Get your keywords in the title, tags and the body of the text, and in your domain name if you can. Take part in respected niche forums, but stay well clear of the spammy, scammy ones full of negative people who moan. Make sure that you add quality posts as opposed to lots of rubbish. No one wants to know what you had for breakfast! Think carefully and edit your work. Spelling mistakes and typos can be a real turn off to people. Be a Social Network Butterfly A lot of internet marketers become hermit crabs when they should be more like butterflies! You will do well if you learn to pull traffic towards by being the kind of person who people want to e-hang with. Be helpful, answer questions on Yahoo and network like you would offline, be valuable. You can point people to good sources of work, give them free e-books or tips and tools.
Anything FREE is always attractive! Find out if they found your freebies useful. Get them involved and make communication two way. You can do this by inviting comments, offering surveys, fun contests, or participating in conversations on social networks. When you are posting in social networks avoid spamming people on first introduction with a URL. You should aim to provide 4 pieces of useful content to every time you post a link to something you are selling. Add photos (with links) and keep it light and fun. Post topical and newsworthy things and keep up to date. Every now and again, post something controversial, just get the conversation going and make people remember you. Develop a daily routine and discipline with social networks. Be consistent but don’t waste all of your time on the sites. I find Twitter and Facebook the best, but consider del.icio.us, digg, myspace, yahoo and the others and do add a badge to your sites and blogs so people can link back and forth as they build up a picture of who you are. Appeal to people’s emotions. You could sponsor a charity for instance, someone asked me today to sponsor a dog (l love dogs). so that is another point. Be real. Authenticity is great for business, but also I really believe that if you are being true to yourself and writing from your heart people will be attracted. Stay positive and think positive things. This is sometimes called The Law of Attraction and it works! If you have an option to allow translation, choose it especially Chinese. I have done this on my Third Sector Finance Blog with Blogspot. Brand Yourself Beautiful Remember to include a photo, link, logo and maybe a slogan wherever you go online. My lovely friend Al Diaz has coined the phrase Ilumine Ao which has become a trademark of his very strong branding. Clever man. It is important to do something or be something unique to people. My friend and colleague Paul and I share a blog that we like to think of as a drop in centre, a kind of coffee shop where we offer help to struggling internet marketers. Our brand is all based on being real, being available and lots of integrity. Submit A really obvious one that people forget. Make sure you submit your sites to DMOZ and to the various search engines. Don’t just stop at Google verification. Try to get included in newsletters. Offline Work This is critical. It takes a long time and a lot of work to really brand yourself well online so while that is happening engage with real people. Do good work with them and don’t forget to ask for a link and a testimonial. I do a lot of offline work in my community because I get a massive kick out of seeing people get found online. I teach them how to build their own websites and then introduce them to everything in this article. I love seeing them soar to the top of Google.
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